INFORMATION BOOKLET

Purpose: To establish a solution for a real or hypothetical company

 

Calico + Twine is a real, home-operated, family business located in the Midwest. They promote a simple and quiet life through conscious consumerism, wholesome food, modesty, homemaking, homesteading, and the like. I created a hypothetical situation in which their recipe ebooks promoting seasonal eating were not selling well. I chose to educate about seasonal eating to Calico + Twine’s customers and fan base in the form of an Information Booklet. The end goal: an increase in recipe ebook sales.

 

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